ON-AIR IDENTITY
NEWS PACKAGE
CORPORATE ID
LIVERY
MERCHANDISING
SIGNAGE

On Dec 31st, 2014 Al Kass Sports Channel launched the biggest rebrand in its history. We created a 360º design solution across all their media platforms, delivering assets for on-air, print, digital, vehicle livery, signage, merchandising and more. 

The 3D/CG heavy package required hours of motion capture footage to be created & processed. Using our international reach to assemble the best team, we shot the motion capture data in Los Angeles, cast professional athletes from all over the US, brought in a top sports choreographer from the UK, and utilized our core post production team in Dubai. 

By the numbers:
• Minutes of motion capture animation: 32
• Idents (including cutdowns and channel versions): 76
• Motion capture shoot days: 5
• Off-air elements designed: 88
• Camels used in mocap shoot: 1
• News package deliverables: 57
• Countries represented by our team during production: 11

PromaxBDA 2015 Global Excellence Award Winner:
GOLD – Art Direction and Design: Sports General Image Campaign
SILVER – Art Design & Design: Sports General Image Spot

*For a more in-depth look at the on-air/motion aspect of this project check it out on the METAphrenie website by clicking here.